Governor Tom Corbett
Context: 2014 Pennsylvania Governors Election - Republican Incumbent
Purpose: To inform his audience of what he has done and persuade them to vote for him
Message: VOTE FOR ME! Trust me I'll save you money!
Ethos (Credibility): Since he is acting Governor and has done what he said he would do, he has established credibility. He makes himself appear to be the approachable, everyday man by the way he speaks, his attire, and the places he visits in the video. And since he is the only one speaking to people in this ad he is showing he can be a leader (or like most politicians he just likes to hear himself speak)
Logos (Logic/Reasoning): In Corbett's advertisement he states statistics and his accomplishments. He repeats the words reduce and save to emphasize them.
Pathos (Emotion): Corbett appeals to the publics emotion by believing they will trust his persona as the everyday man (folksy), he appeals to the fear of losing money and government overreach
Tom Wolf
Context: 2014 Pennsylvania Governors Election - Democratic Challenger
Purpose: To inform his audience of what he will do and persuade them to vote for him
Message: VOTE FOR ME! I will be a different type of governor a fresh start!
Ethos (Credibility): He gains credibility as the everyday man by having his family around, driving his own jeep instead of a company vehicle, his attire, since he grew up in central Philadelphia. His remarkable credentials (went to MIT, obtained a PhD), he is a successful blue collar business owner. He donates his time and money and people gave testimonials on his behalf.
Logos (Logic/Reasoning): He is a family man who is highly educated, and a successful business owner.
Pathos (Emotion): He appeals to the publics emotions by trusting that with his personal accomplishments that he is the right person that could lead us to a better future.
Reseach Questions:
Where does each candidate stand on education?
Where does each candidate stand on fracking?
What were the promises made by Tom Corbett last election and how many were kept?